content and content production
content production

Who is content and content production?

What exactly is [ content and content production ]? What exactly does a [content creator] do?

Hello . Your moment is green and full of content. I am ali, the creator and teacher of Iranspin. Walk :

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If you have been exploring in iranspin and you have come here to go to our training for nothing else. In the first step of iranspin’s training on content production and advertising, I want to define once and for all our task with the concept of content and content production and content producer.

Many of you may be thinking to yourself, “Tell me what content is and what it means. Just teach me how to produce content and make money.” I do not want to bore you here and the dictionary. Let me start by saying where the word content comes from and things like that, but I have a specific purpose, to give an example of why I set the definition of content and content production and what content is all about as the first step in learning. : [Maybe when someone first hears the name iranspin, it’s ridiculous and weird, and no matter what they go up and down, they do not realize that when I chose this name, my brain was completely paralyzed, and only to get the domain sooner.

And to start, the only thing that came to my mind was that the content is related to writing and writing, so let’s use Write and then first give my name (Natasha) and with a little movement, what I got was iranspin. So what does it really matter what I said you want to know about iranspin?

Obviously, the choice of this name was very accidental and it does not matter at all and it has no use for others to know, for example, what iranspinmeans and how it was made and… Do you know what is important? It means that everyone who hears the name of iranspin should know that iranspin is an educational site for learning how to produce content and copy writing, and that is enough.

So why did I use this example? I said this to say that I agree with you that knowing what the content is rooted in or what exactly it means in the dictionary is not very important and practical for us, but what I would like to achieve is that in the individual dictionary and Have a mental understanding of the concept of content and content production]

What was my first challenge when I started producing content?

You may not believe it, but one of the biggest challenges I have had since I started producing content was that everyone would ask me, “What do you do and what is your job?” I did not have a correct, calculating, convincing and understandable answer for the others, and I kept doing it, because I really did not know how to define this job, and in the end, after thinking about it, I would say: “Well, another kind of writing”!

If I now know well that this definition and restriction of content production is only completely wrong writing and does not show the main concept of producing or creating content completely and correctly at all and only refers to a small part of the types of content that is textual content. .

But finally, after looking around and talking to a few Onur Abi experts, I was able to find a good and comprehensive definition of content and content production for myself and the people of Wright, which I want to share with you here.

But before we get to the definitions of content and content production in the world, and then to my definition of iranspin, I want to say that we are all producing content from morning to night these days, but maybe we are not. And we do not call it by that name and we do not look at it as a job and a specialty.

These days, everyone is somehow producing content. what about you ?

Every day, a housewife posts photos of the dishes she prepares and the tablecloth she sets on Instagram, writes a caption, and teaches her followers how to cook, a 14-15-year-old boy who loves rap music about bands and singers. His favorite rap songs are posted on social media, a famous speaker talks about his experience in the art of expression and speech and records and publishes his voice, a boy puts on a tent and records a video and posts on social media and makes people laugh He becomes a follower, a charity to attract good people and public donations, publishes a report on orphans and his charitable deeds, and someone under every post starts swearing and cursing the author and criticizing him.

So if we count these as content that definitely counts, we are all somehow producing and publishing content during the day, but one of us can become a professional and successful and make money who can get more audience. Attract and impress the audience. And to attract more audience and impress the audience, we must know the technique of pottery to produce content professionally.

What is content really, what is content production?!

In order to explain to you what content production is or content at all, I did not limit myself to my own words and definition, and in order to be able to proceed professionally and carefully, I went to many sources for defining content from the very beginning. Let’s see what these sources say. The first place I went to read about content definition was the CMI site or content marketing institute.

Joe Polizi, the founder of CMI, defines content as follows: Content is persuasive information that informs the audience, interacts with the audience, and is engaging to the audience.

So Joe Polizzi considers three interesting features for the content and says that the content is first of all information, not just any kind of raw information, but the information that speaks and communicates with the audience, and at the same time is attractive to the audience. Let’s go and look at a few dictionaries to see what to say about the content: for example, one of them wrote that the content is something contained, that is, everything that is placed in a container, which can be, for example, a text or a personal story that you You write and post it on Instagram, or it’s an article that you publish on a WordPress page of your site, or it’s your voice that you record and publish as a podcast in Telegram or on a site… or it ‘s a piece of vegetable that you put in a plate

Or he wrote somewhere :

the topics or matter treated in a written work

Any text that is written about a topic or different topics

Of course, in my opinion, this definition is not complete at all, because audio, video and video content have no place in this definition. The following dictionary wrote :

the principal substance (such as written matter, illustrations, or music) offered by a website

That is, the main material provided by a website, which can include text, image or audio

(This is a bit more complete than before.) But it also has the problem that the content is not necessarily limited to the website and the digital space and digital form. After these dictionaries, I went to a site called toprankblog, which surveyed about 40 content definition experts and published the answers as an article. An interesting thing about this article and the survey is that there were no two people. Their definition of content should be the same So, from now on, keep in mind that we are not going to reach a definition at the end of this discussion that all experts agree on, but in general, I think your concept is the same for most of them. And as I said, we’re just looking for the same general concept. Well, let’s go to the definition of these 40 content experts (but before that, I removed some of them so that our discussion would not be boring and repetitive, and because it is crowded and cluttered. Do not confuse, I deleted the names of these people and gave them a number. Of course, if you would like to read the opinions of these 40 people more carefully, you can visit the main site) This site has divided the opinions of these 40 experts into 3 categories: One group is those who know the content as information, the second group are those who know the content as experience and the third group There are those who believe that the content is so complex and ambiguous that we can not properly define it at all.

Well, let’s go to the first group of experts, those who know the content as a kind of information :

1: Content Anything attractive, reliable, and relevant to a particular topic to entertain or enlighten and inform the audience in the form of audio, text, image, or video. 2: Content is information that is packaged for consumption, enjoyment and sharing and provided to the audience. 3: Web content is a daily, public conversation between you and the visitor that may be one-way (ie you say and the visitor listens), or two-way (ie between the visitor and you for example as a comment or Between visitors together) 4: Content is something that is presented in various forms such as audio, video and text and can entertain, educate or inform the person who consumes it. 5: Content is a series of information in the form of words, photos, videos and audio. 6: Content is a collection of information, ideas and messages that are translated in the form of text, image or sound for the use of others. 7: Content is a set of up-to-date and valuable or entertaining information or knowledge. 8: Content is something you produce that your audience consumes with all their emotions. 9: Content is something that is published sparsely or regularly and planned and you can use this content to create more content. 10: Content is information that is transmitted to the viewer or reader or listener. Good content is definitely valuable. 11: Photos, videos, blog posts, songs, interviews, quotes, stories, infographics and… 12: Content I know information that can be good or bad. 13: A series of first-hand text written and published according to the opinions of each author that focuses on a specific message 14: Content is information designed for better consumption and digestion, as well as better distribution and sharing on the web 15: Content fills the space and space determines the type of content 16: I know the content of any information published on the web 17: Content Textual data can be used by humans and…

Defining content from the perspective of experts who see content as an experience :

1: Content is anything that adds value to the audience’s life. This value can be created by making the audience smarter or laughing or helping them to do their daily work better. 2: I wish there comes a time when we stop talking about content (animal and human manure is also content, but people do not like to eat and digest it, or in other words, consume it!) So let’s create content instead of content. Experience to speak for the audience. [Natasha: This expert is very funny and well-spoken 😀) 3: Content is anything that builds trust and confidence between the audience or customers and businesses. 4: Expert also has an interesting definition and says: Think that your brand has legs. Content is your brand’s left foot that cares about people and keeping promises and promises is your right foot. And you need both feet to walk! 5: Content Any kind of communication in any media with the audience that can be created for the purpose of helping, educating, influencing, alerting and… for the audience. 6: Something that engages people 7: Anything that comes up on a web page or a URL and can be consumed by the audience, whether it is something that the audience should read, download, look at or with it Communicate and interact. 8: Information with a specific purpose for a specific audience. This information may be video, text, photos, and و and may be intended to educate, entertain, or persuade the audience to purchase: Content is a visual, audible and readable information package that can encourage the audience to consume by telling a story, asking a question, and so on. 9: My simple answer is: answer customers’ questions in any way, but the third group was experts who believed that the definition of content is very complex and ambiguous and they do not want to define the content in a specific framework and form.

What do you and Iranspin’s definition of content?

Well, now that we have read a lot of definitions about content, let’s go to the definition that I like very much and there is a definition that we use in Iranspin.

Content is something that fills in the blanks.

This can be a photo, text, video, audio and everything else.

And space can have different shapes and sizes

 So in this definition, first of all, what is important is what we want to fill the empty space with, and then, more importantly, we always have a volume or space of a certain size that we have to fill according to that space. For example, pay attention to the difference in the size of the space in this barrel and this glass. We obviously can not fill a glass with 200 liters of water because that glass certainly does not have that much capacity. As for the content, we have a specific empty space everywhere and we are only allowed to add as much content as it can. For example, if we decide to fill an empty space on Twitter as a Twitter post, we should pay attention to the fact that we are only allowed Fill this space with a text with a limited number of letters, for example 140 characters, no more, or if we want to produce something for the main page of the site that fills the space of this page, we certainly can not put the contents and information of a book here And we have to be aware that we have limitations and we have to convey the most and most useful information to the audience in the shortest possible time, or if we want to write a slogan, we have to know that we can finally write a sentence and in the same sentence we have to write the whole Let’s talk to the audience and introduce ourselves and our business to him, and on the other hand, we can not put anything of any gender that our heart wants in any space, and we definitely need enough information about the personality and characteristics of our space. We should have and we should know what kind of content we should fill each space with. For example, in home decoration design, we can not take a shower in the kitchen or living room!

So for content, for example, we can not broadcast a video series on the radio because in this space it is not possible to broadcast an image at all. Or, for example, we can not fill the Instagram space, which is a photo-centric social network, with an army of words and sentences, and if we do this, we will not get 100% good results.

Now that we know what content is,

Now we can say what content production is. it’s true?

So now that we understand what content is, let’s look at how to define content production and what content production is all about:

What is content production?

Content production: The creation of a series of specific information for a specific purpose to a specific audience and its dissemination through a specific channel and in a specific form. This definition has 5 components:

  • Information
  • Target
  • Audience
  • Form
  • Channel

And I have to say that the key to connecting us with the audience through content production is to optimize these 5:

Information :

What ideas do you want to publish or what do you want to say to others or the audience?

Purpose :

Why do you want to spread these ideas or information and make it known to others? What do you want your audience to do after publishing this information? How does it feel?

Audience :

To whom do you want to convey this word or information? For example, is this information to be published for children under 10? Is this information to be published only for members of a particular organization or institution, or is it information about women or men or a specific segment of society?

Channel :

How do you want to convey this information to the audience? For example, do you want to publish it on Instagram as a post or do you want to talk about it in more detail and it is better to publish it in the form of an article?

Form :

In what form and dress do you want to publish your information? For example, do you want to write and publish this information or do you want to talk about it with the audience and record and publish your voice? Or would you like to make a video of yourself talking and post a video? But let’s go to the interesting part of the story and this space man that we are content producers 😉

Who is the content producer?

During these years when my job was to produce content, I was surprised and surprised many times by people who asked me about my work, and when I said content production, it was like seeing a space person!

The reason for this confusion and surprise was that most of those people either had not heard anything about it at all, or if they had, it was only a few words and it was still unclear to them what exactly I as a content producer really was.

Am I doing anything? I think that first of all, this state of confusion and ambiguity is more due to the way people think about working, for example, most people think of working in the morning, getting ready and going to an office shop company to do something and Then be there for 7-8 hours and work and return home at 5-6 o’clock and announce to everyone that I came and then you will reach your personal and family life and then tomorrow and again the same cycle will be repeated again and again.

And at the end of the month, if you get a fixed salary as an employee, and if you are an employer, shopkeeper, and business owner, you have a certain income. Well, with this view, and on this basis, a large percentage of people can not even imagine that you are in pajamas. You stay at home and work without having to work at a certain time, sometimes at dawn, sometimes at midnight, and maybe even for weeks you do not leave the house, and in the end you earn several times as much as those people!

And another reason for this state of confusion and ambiguity is more because, for example, when a person says that I am an accountant or a clothes seller or…. His duties are quite clear and everyone knows exactly what that person does when he is at work and it is completely defined. But there is no set standard for a content creator, and if you ask 10 content creators exactly what to do today, you may come across 10 different answers.

So I said this to say that the definition of a content producer is just as hard, varied, and complex as the content itself.

But in general, A content creator is someone who creates and creates content types such as text, audio, video, image, etc. for specific purposes for specific audiences, and then publishes it through specific channels to reach the intended audience. And be consumed.

A big mistake!

Those who do not think they have the talent to write should read this :

I think one of the most common misconceptions for a content creator these days is that many people consider a content creator to be exactly equal to a content creator, and the only skill they think a content creator should know is just that.

Writing skills and that the vocabulary is good and knows the correct dictation of words and also understands the Persian writing ritual and write a good summary of the text, which in my opinion is completely wrong or better to say that this definition is very incomplete because only on a small part or Focused on a specific skill for the content creator Yes, I definitely think the skill of writing and knowing the rules of writing and the ability to put words together is one of the vital skills for a content creator, but we have a lot of people whose writing is awful but speaking And he’s great at telling his story, and he’s used that skill, and now we don’t have a professional, money-making podcast maker who hates text writing and somehow can’t even write a sentence, but by producing video content and illustration for networks.

Social and sites are making a lot of money Iranspin’s social media illustrator before our eyes. So get rid of the idea of ​​limiting content production to writing and writing, because content production can be much wider and more diverse. [I talked about exactly the same thing in my story with Iranspin that I am also a content writer who wrote my essays!

Contrary to many people’s beliefs, writing skills are not the most important and only skill that a content producer should have and know. And to become a professional content producer, you need to learn many basic skills, one of which is just writing. It is interesting to know that a content producer or content creator sometimes becomes a salesman and marketer, sometimes he goes in the role of a comedian and satirist, sometimes he becomes a journalist, sometimes he becomes a professional psychologist, sometimes he works as an SEO and In short, to be successful at different times, he must use different skills. So now that we have learned the definition of content, content production, and content producer, let’s look at what skills a content producer needs in general and what skills he or she better seeks to learn :

What should a content creator know?

You have to be a researcher and a searcher

It does not matter who you want to produce content for, what your audience is, or what type of content you want to write about. Every content creator must first be a searcher.

Most of the time a content writer or content creator deals with topics and has to write about them or produce content that he or she either has no information about or has little information about or needs to update his or her own information, which is definitely the case. You need to know how to search professionally on the web or even between different books and resources.

And on the other hand, content production in the web space is very competitive and a professional producer must know how to constantly monitor all its competitors and see what they are working on to get ideas from them somewhere and complete their content.

Wet and publish, and in some places cleverly remove this topic that has been threaded and worked a lot, the method from its content program, and incidentally go to topics that have not been worked at all, completely untouched and all these decisions and choices. In the first place, it requires a thorough and professional search. So one of the skills we focus on in Iranspin Learning Room is learning how to search for resources to generate content.

You must know English reading and writing skills

Writing skills As I said, is one of the vital skills that a text content producer or content writer should know well. But this does not necessarily mean that a content creator should be able to write literary texts in bold, but rather, in my view, this writing skill should help us to be able to communicate with our audience and say what we want to say correctly.

We can convey it with words and text. This . And we definitely have to believe that writing text for online content is very different from writing a book or literary text for, for example, participating in a literary competition. Why ? Because the online audience is very different from the offline audience or the book.

[In the next detailed tutorial, I will talk about “contact scanner” or the new generation of online contacts and how to write and produce content that appeals to them.] And what I want to teach you in Iranspin To give and take is to learn how to strengthen the skill of writing for the online space specifically in ourselves rather than writing a literary text and how to get used to reading more.

A professional content writer should have a relatively good vocabulary and know what word and what punctuation to use where and how. And to find this skill more than any other class and to read theoretical points, we need to read more so that we can write better.

I myself have been very interested in reading books since I was a child and we have always dreamed of a house instead of a chocolate house and a wooden house and this was a house where everything is made of books.

So it has not been difficult for me since I started producing content. I started to develop the habit of reading more than I spend a day writing. And now, a few years after I started working, this is my daily rule again and I always read more than I write.

You need to know content SEO

I say if we are going to write content that no one can see, then let’s not write at all that we are heavier and more comfortable! So how can we be seen online?

One way is Google. So how do we write content that is on the front page among the millions of millions of content that is published, maybe # 1? One way is to understand the language of Google well and know what is expected of us and what is important for ranking to do the same. This is called SEO or content optimization for search engines that a professional content producer should know.

That means doing something that search engines like and value our content, and when the audience or user searches for a keyword related to our content and is looking for an answer to their questions, on the first page or See even the first few links of our content and click the method. This is where I say that an online writer is very different from a typical print writer.

So a good content writer should be a good SEO in itself. This means that he must know what title, keywords, topic and tricks to use so that the content can be seen by search engines and be validated by search engines, and he can attract more and more visitors to the site every day and more people.

Consume its content, and certainly when a content writer can claim to be a professional, he or she can turn a whistling, solitary site into a vibrant market with professional content writing. So SEO is one of the topics that we focus on a lot and we are going to learn a whole trick and a good tip and method for content SEO in Iranspin.

You must be a professional psychologist

All of us humans are still overwhelmed by our emotions, even in the most logical of circumstances, and usually one of the reasons we are motivated to do anything is our emotions. And the world revolves around emotions more than reason and logic.

For example, think about the last purchase you made or the decision you made. Make sure that a large percentage of our reasons for doing something or not doing something else or buying or anything else are based on our emotions. In order to be a professional content producer and be able to encourage the audience to do what your goal is, not only do you have to respect the logic and justify it logically, but you also have to work more on the emotion and the audience. Tickle.

For example, if you want to produce content for a travel agency, you have to make the audience feel it by feeling it strongly and inserting it into a story space. It is already in that particular geographical area and visualize it in words for the audience that The audience should have no escape route and should love from the bottom of their hearts until the end of this journey (end of the article) and enjoy this journey, and finally, if you offer him a tour, he will accept it without any reason.

And the same feeling of the audience in the production of content can create strange positive results for brands, so that the audience is not willing to be heartbroken and becomes a loyal customer or audience. Rest assured One of the most important differences between a professional content creator and a novice and amateur content creator is that a professional knows exactly when to use what words and content and how to use them.

That can trap the audience, either in a way that reads exactly the mind of the audience or goes in his shoes and they look at the subject from his point of view. And it is precisely because of this skill that amateurs think professional copywriters use magic to turn words into gold if advertisers or professional content producers only know how to use psychology in content production.

Rest assured that you too can reach this position and use the magic of words and impress the audience and do whatever you want as long as you know the combination of psychology with content production. So one of the skills that we at Iranspin are going to focus on is the combination of psychology with content production.

You need to know time management

Whether as a content freelancer or a business owner wanting to create content for our own brand, or as a professional content production expert working for a full-time collection throughout the day. We have a limited time to produce content that if we can not use the time we have properly and manage it, we can not produce enough valuable content and turn it into wealth, so we can not be well. Have and consider ourselves a successful person.

These days, we can not do anything, not even the smallest and simplest tasks, without time management, and we can do it right. And it is not possible to become a champion in content production and turning content into wealth unless we know the skills of time management.

Consider, for example, a content creator who wakes up every morning at 10 a.m. and, without any special program in mind, is just looking for a topic and an idea to write content for, and in the middle of finding an idea without No restrictions are constantly on social media. Well, until the blink of an eye, it’s been night, or he hasn’t written any content, or he finally has a draft of 1000 words, which doesn’t bother him again, and with this situation, he can’t have a good income at all.

So one of the most important skills in learning to produce content is the skill of time management and along with it increasing productivity, the latter of which happens to be more important.

And because I myself have had a lot of time management problems for many years, I have been looking for different techniques and solutions for a long time and I have tried many of them and experience has shown that some of them are not really useful for us content producers and can not. Be responsive and on the contrary, some of them are very good and at least for me and the children of the Wright team.

You have to be extremely creative

If, like many people, when you hear “creativity”, your mind quickly turns to works of art such as sculpture, painting, drawing, then you are one of those people who mistakenly equate the word “creative” with “artistic” and That’s why you think that only certain people can have this talent and ability inherently, and that creativity is a genetic trait just like skin color and eye color!

And with that in mind, you probably think that every human being either has creativity genes at birth and is born creative, or that he or she can never be creative without these genes. Many articles and researches these days reject this mindset and believe that creativity can be nurtured and we can nurture our creativity by implementing techniques and methods.

Especially for us, where creativity in content production is one of the most vital parts of our job and business, obviously developing creativity muscles can help us a lot to become a famous and reputable brand in content production. Because creating content online and writing in the web world without creativity is definitely no different than copying a text from somewhere and publishing it, and it can not make a content producer successful or make money from content.

And the creativity we’re talking about is not that every morning when we get up we have to fly an Apollo and do some amazing work and weird innovations. For example, this creativity can be as simple as listing the things you want to tell the audience, such as “15 ways to lose weight without the need to eat less!”

Instead of starting your text with method 1, end it with method 15. Instead, start with method 15 and end with method 1, and you do not know how these seemingly small changes and creations can affect the success of your content. One of the things we do at Iranspin is cultivate creative muscles to produce compelling content for the audience.

You need to know content SEO

I say if we are going to write content that no one can see, then let’s not write at all that we are heavier and more comfortable! So how can we be seen online? One way is Google.

So how do we write content that is on the front page among the millions of millions of content that is published, maybe # 1? One way is to understand the language of Google well and know what is expected of us and what is important for ranking to do the same. This is called SEO or content optimization for search engines that a professional content producer should know.

That means doing something that search engines like and value our content, and when the audience or user searches for a keyword related to our content and is looking for an answer to their questions, on the first page or See even the first few links of our content and click the method. This is where I say that an online writer is very different from a typical print writer.

So a good content writer should be a good SEO in itself. This means that he must know what title, keywords, topic and tricks to use so that the content can be seen by search engines and be validated by search engines, and he can attract more and more visitors to the site every day and more people.

Consume its content, and certainly when a content writer can claim to be a professional, he or she can turn a whistling, solitary site into a vibrant market with professional content writing. So SEO is one of the topics that we focus on a lot and we are going to learn a whole trick and a good tip and method for content SEO in Iranspin.

You must be a professional psychologist

All of us humans are still overwhelmed by our emotions, even in the most logical of circumstances, and usually one of the reasons we are motivated to do anything is our emotions.

And the world revolves around emotions more than reason and logic. For example, think about the last purchase you made or the decision you made. Make sure that a large percentage of our reasons for doing something or not doing something else or buying or anything else are based on our emotions.

In order to be a professional content producer and be able to encourage the audience to do what your goal is, not only do you have to respect the logic and justify it logically, but you also have to work more on the emotion and the audience. Tickle. For example, if you want to produce content for a travel agency, you have to make the audience feel it by feeling it strongly and inserting it into a story space.

It is already in that particular geographical area and visualize it in words for the audience that The audience should have no escape route and should love from the bottom of their hearts until the end of this journey (end of the article) and enjoy this journey, and finally, if you offer him a tour, he will accept it without any reason.

And the same feeling of the audience in the production of content can create strange positive results for brands, so that the audience is not willing to be heartbroken and becomes a loyal customer or audience. Rest assured One of the most important differences between a professional content creator and a novice and amateur content creator is that a professional knows exactly when to use what words and content and how to use them.

That can trap the audience, either in a way that reads exactly the mind of the audience or goes in his shoes and they look at the subject from his point of view. And it is precisely because of this skill that amateurs think professional copywriters use magic to turn words into gold if advertisers or professional content producers only know how to use psychology in content production.

Rest assured that you too can reach this position and use the magic of words and impress the audience and do whatever you want as long as you know the combination of psychology with content production. So one of the skills that we at Iranspin are going to focus on is the combination of psychology with content production.

You need to know time management

Whether as a content freelancer or a business owner wanting to create content for our own brand, or as a professional content production expert working for a full-time collection throughout the day.

We have a limited time to produce content that if we can not use the time we have properly and manage it, we can not produce enough valuable content and turn it into wealth, so we can not be well. Have and consider ourselves a successful person. These days, we can not do anything, not even the smallest and simplest tasks, without time management, and we can do it right.

And it is not possible to become a champion in content production and turning content into wealth unless we know the skills of time management.

Consider, for example, a content creator who wakes up every morning at 10 a.m. and, without any special program in mind, is just looking for a topic and an idea to write content for, and in the middle of finding an idea without No restrictions are constantly on social media. Well, until the blink of an eye, it’s been night, or he hasn’t written any content, or he finally has a draft of 1000 words, which doesn’t bother him again, and with this situation, he can’t have a good income at all. So one of the most important skills in learning to produce content is the skill of time management and along with it increasing productivity, the latter of which happens to be more important.

And because I myself have had a lot of time management problems for many years, I have been looking for different techniques and solutions for a long time and I have tried many of them and experience has shown that some of them are not really useful for us content producers and can not. Be responsive and on the contrary, some of them are very good and at least for me and the children of the Wright team.

You have to be extremely creative

If, like many people, when you hear “creativity”, your mind quickly turns to works of art such as sculpture, painting, drawing, then you are one of those people who mistakenly equate the word “creative” with “artistic” and That’s why you think that only certain people can have this talent and ability inherently, and that creativity is a genetic trait just like skin color and eye color! And with that in mind, you probably think that every human being either has creativity genes at birth and is born creative, or that he or she can never be creative without these genes.

Many articles and researches these days reject this mindset and believe that creativity can be nurtured and we can nurture our creativity by implementing techniques and methods. Especially for us, where creativity in content production is one of the most vital parts of our job and business, obviously developing creativity muscles can help us a lot to become a famous and reputable brand in content production.

Because creating content online and writing in the web world without creativity is definitely no different than copying a text from somewhere and publishing it, and it can not make a content producer successful or make money from content. And the creativity we’re talking about is not that every morning when we get up we have to fly an Apollo and do some amazing work and weird innovations.

For example, this creativity can be as simple as listing the things you want to tell the audience, such as “15 ways to lose weight without the need to eat less!” Instead of starting your text with method 1, end it with method 15. Instead, start with method 15 and end with method 1, and you do not know how these seemingly small changes and creations can affect the success of your content. One of the things we do at Iranspin is cultivate creative muscles to produce compelling content for the audience.

You need to know the relationship with the employer and teamwork

One of the worst and most misunderstood things that non-professional and novice content writers and freelancers have done over the years is to think that when they accept a content production project, the only important thing is to turn a black page and close it. Take the employer and their money and leave.

And these are exactly the ones who are constantly complaining about the low revenue of content production and freelancers, because certainly no employer works with them for a long time and after a few years of work they still do not have a proper resume or an employer to approve them.

If we should not forget that our success depends on the success of the employer and the team we work with. And the first thing that can help you become a reputable brand in content production is to have great portfolios and build a credible resume for yourself.

So one of the things you need to know very well in freelance content production is to know the relationship with the employer well and learn how you can get more, longer and more lucrative projects. Again, we have detailed training on how to communicate with the employer in Wright and you will learn exactly how to unite with the employer and be able to create a good resume and get more projects.

You must be 360 ​​degrees!

We have to accept one fact and that is that we can not focus much on a specific and specialized job when we start. For example, we should write only blog posts, and that only in the field of psychology, and that only to increase motivation. Because if we want to proceed like this, we may have to be idle 360 ​​days out of 365 days a year, and that means the bankruptcy of a freelancer or content producer.

So maybe after becoming a professional and becoming a brand and achieving income, one of the things you should do is write this special and specialized, but in my opinion, you are at the beginning of the work at all. So every content creator should be able to start writing in different fields and in different genres and styles, because this month you may sign a contract with an employer who has a site in the field of cosmetics and will ask you for each of the products.

Write a compelling product description on the site, next month you may collaborate with a site that is in the field of construction products and asks you to write articles related to the topic of dry and rough construction in a very serious tone for the blog section of the site, and next month may be a project Give you a fantasy site for children and ask you to write a series of content in a simple, childish and somewhat humorous language for the page about us and their home page and landing page, and… a summary at least at the beginning of the work that you need Work in different fields and collect resumes and gain experience and you can not limit yourself to a specific group of content.

And one more thing, if you are hired as a content production expert in a company or collection, you should be able to do all the content work related to that company or collection in order to keep your job. (Although I do not agree with this, but certainly in the current situation, many companies and businesses can not budget so much on the content production sector and hire a specific person for each specialty, and you may be entrusted with various tasks.)

For example. One day you may read a product description, the next day a blog article, another day the content of brochures and catalogs, and another day a few posts on social media, and in short, you can not be limited and write limited. And you have to learn from 360 degree writingUse means that if we put a variety of content topics in a circle, you should be able to write about all the topics of this 360 degree content. This will increase your creativity and you will not be limited to any project. [Again, going back to my own story, when I started I thought I would like to write content only in my field of psychology or my specialty, the food industry, but exactly the first project I got was content writing for a software company on a map. It was a heat map that had nothing to do with any of the things I wanted and I did not know what it was.]

 You also have to be a good editor

You will not find anything in the world that when created for the first time is without any defects and does not need to be edited and corrected. Exactly the same rule applies to the production of content, and any content that is produced and created must be edited, modified and updated in order to become a good and lasting work.

You have to be a good eraser and a good word killer in content writing. What does that mean ? This means that one of the skills you need to know to become a professional is to be a good content editor. Certainly at the beginning you can not get help from another editor who after writing your content will read it again and find the mistakes or rewrite it.

You are definitely the one who has to do this. I told you a lot of professional techniques in Iranspin tutorials that you can use to become a professional editor of your content.

You have to be a good artist and designer

When we write content, it is not just important that the text of the content is written, typed, or even conceptually correct. This is just a part of what you need to do. One of the most important parts of a content writer’s job is to present his or her content in the right format.

These days, the appearance of the content and its good readability are even much more important than the type of content writing because we are dealing with an audience in the online space that looks like a scanner and when they enter a page or site, they scan the entire content in just a few seconds.

And if at first glance they like it, they will stay, otherwise they will close the page quickly and die. And definitely what can attract the audience in these few seconds is the artistic design of the content. And the worst kind of content presentation is to put a host of words in front of the audience and make them tired and upset in a few seconds and make them just look for the cross on the page.

In order to be able to design and publish content professionally, you need to know a few things, one of which is the design of images for your content, as well as content writing for the audience scanner. I will teach you how to design images with Photoshop as much as you need, and we will learn many tricks together so that you can optimize a content for the online reader.

You have to know the bloody mind of the audience

If you do not know what your audience wants, you will definitely write what you want and that is why the main audience of your content is just you and you and your content is neither seen nor read. But how do we know what our audience wants? In content production, we have a term called recognizing the audience persona that helps us know exactly who our target audience is and what they want.

And this is one of the most important principles for the success of a content. And on the other hand, as long as you do not know who your target audience is, you do not know at all what tone and style you should use for the content and your content is so ridiculous that you write a love letter with a thousand love words and for your boss or manager Send it when you want to ask him to check the cartoon report or vice versa, write a completely official letter when you want to congratulate your friend or spouse on his birthday! So writing content without knowing the audience persona is like throwing an arrow aimlessly into the air and waiting to see where the arrow eats.

Writing should be your daily routine

Whether you are a freelancer or a content expert in a large or small company, you need to get in the habit of writing and make writing a necessity and a daily chore for you, like eating breakfast like going to the bathroom. A skill that is very important in the work of our content producers is the ability to control our emotions and write under any circumstances. When you become a content creator, you have to write even when you are not bored at all and want to curse the time and place of your heart, you may have to write the times when you are so tired of fainting.

You may not believe that even when you are confused by your writing and words, you still have to write. Even when you have a writing paralysis and nothing comes to your mind, you still have to write, because you are an online writer and like the authors of printed books or novels, for example, you do not have 5 years to write a content and vice versa.

The thing in the online world is the constant presence and uninterrupted writing, and you in the online space, whether you are a site owner, a writer and a content production expert of a site, have to write at least one content every day, or publish it on the same day, or write several days in a row. Finally, publish one or two days a week as long content.

You have to know how to make an idea

One of the most important challenges and problems that most content creators face is finding ideas for content production. Many people think that all those promises and horns of content production sit next to a tree from morning till night and wait for an idea to inspire them, and finally an idea sparks in their mind and they say that this is exactly them.

This is the idea I wanted and it can make my content viral and make millions of dollars. Here I tell you that this kind of focus is completely and utterly wrong and the content production giants and those who are branded in content production and are very professional, the most important skill they have is that they do not wait for inner inspirations and that they are from heaven. Get ideas and there are no such things and they make the ideas themselves.

Think about it for a moment: How many times have you sat at a desk and wanted to start producing content but had no idea? And maybe hours pass and you still stare at the blank white screen and nothing to nothing.

Like you, I had the same experience over and over again at the beginning of my career, and that made me move very slowly, and sometimes I was even struggling to find an idea for a few days and a week, and thus I was wasting a lot of time. Until finally, with a series of techniques that I learned, I was able to get enough ideas to make an idea bank for myself! Every time I want to start producing content, I can’t wait for an idea to inspire me or something fall from the sky and… I quickly go to my idea bank and pick up an idea and start.

And since I love idea generation and brainstorming, I add a lot of ideas to this bank every day. But do you think I can implement all the ideas of this bank? Definitely not . Because many of the ideas are not in Josh Iranspin at all and are not related to our field of work. So I said to myself, there are probably a lot of content producers who have the same problem and every day they sit at their desks with no idea and waste all their time and most of the time they leave the content production frustrated and tired. That’s why I decided to share this bank with you, maybe his ideas will benefit you or it will be a spark for better ideas.

You need to know marketing and sales

Do not forget that we have something to sell wherever we are and we want to sell it more! A writer who writes a book wants to sell his words, a factory owner who produces a product wants to sell his product, a doctor wants to sell his science and expertise, a motivational speaker wants to sell his words, a content producer He wants to sell his content, even a charity likes to have support campaigns and buyers’ words and demands, and so in whatever job we have and wherever we are, we have something to sell and to sell it we have to sell it.

Know professional sales methods. Whether we want to be a content production freelancer or have a website ourselves, we need to be able to feed and sell our content to the audience in some way, so one of the most important skills we need to learn is how to get our content to an employer, audience or Sell ​​everyone else in any position.

Many of us think that we should know how to sell only if we want to become a sales expert, while we will not get any income in any position if we do not know the skills of sales and marketing. For years, when I heard the name of sales, I used to get hives and I was afraid to go to it, but after falling down and getting up many times, I realized that the weakness of my work is exactly that I do not know sales, marketing and networking. So I went to her heart and tried to learn it and I want to share my experience with you in Iranspin.

5 minutes fun alarm

Now let’s go to two interesting stories to show how much the content can affect the world and the audience! With the help of creativity and production of professional content, we can feed the audience the most unattractive and boring topics in the best possible way and make it attractive!

Let me first tell you a story from Chip Heath and Dan Heath’s “Great Sustainable Idea” :

A true story about popcorn and content production!

Art Silverman was staring at a packet of popcorn on his desk and was strangely nauseous from the stench of fake oil. He was a researcher at CSPI, a nonprofit, and spent several years researching public nutrition education and food analysis in terms of its harmfulness.

According to the latest scientific findings, nutritionists have concluded that each person is allowed to receive only 20 grams of saturated fat per day in the daily diet, otherwise his health may be affected. Silverman and his colleagues, after extensive research and sampling of popcorn sold in movie theaters and analyzing their trans fat content, concluded that the saturated fat content of these popcorns in a small glass is about 37 grams!

This means that the saturated fat that a person absorbs by eating a glass of popcorn is about the same as eating fatty foods for 2 days. Certainly few people in the community could understand the concept of “37 grams of saturated fat” and its harms. So telling this news in this way did not cure any pain.

And this is what happens to most medical and health advice. Suppose this news was announced as follows: A glass of popcorn is equivalent to 37 grams of saturated fat. so what ?! Is 37 grams good or bad? Even if it is bad, is it very bad or is it badly acceptable?!

So the phrase “37 grams of saturated fat” is a meaningless phrase for many people in society and is one of the sentences that can be heard and heard from this ear without any effect, and incidentally causes more indifference in society because a phrase It is extremely dry and academic and has no appeal to many people in the community.

But instead of saying these repetitive sentences, Silver and I set up booths in several busy places and set the table by placing a glass full of popcorn on one side and a very elaborate fatty breakfast of ham on the other.

Eggs, high-fat milk, and lunch include a double McDonald’s hamburger sandwich, a dish full of french fries, and a more elaborate dinner of meat steaks, with heavy side dishes and a few high-fat desserts, and a creative design. They showed that a glass of popcorn has the harmful fat equivalent of all this fatty food! Who do you think might, after seeing this health message, still go to the popcorn shop with the same excitement when he goes to the cinema?!”

So when you can claim that you are a professional content producer, you can do something like this story that your audience will never eat popcorn again!

Let’s read another story from the same book :

The story of kidney theft with a cup of coffee!

David Doost One of our friends spends many days traveling because of the type of work he does. He had recently traveled to attend a business meeting. On the last day of the trip, he had a few extra hours before the flight and decided to go to a cafe and spend this time in the cafe. David was so overwhelmed that someone approached him and offered to have coffee together. David was initially surprised by the offer but had no choice but to accept it.

The man went to the counter without a moment’s hesitation and returned with two cups of coffee. David drank the coffee and remembers nothing after that! That was the only thing he remembered before he found himself in the hotel’s bathtub full of ice, bewilderment and meng. Surprised and unaware, he looked around to see what he was doing in the bathtub, drowning in all this ice. There was a note with the subject: “Do not move.

Just call the emergency room. ”David picked up the cell phone next to the desk and called the emergency room to explain his situation. All his fingers were numb from the cold and numb. He only listened to the words of the emergency manager. He was strangely familiar with the situation. He began to guide David and said, “Sir, please touch your waist carefully and gently.

Has a tube protruded from your lower back?” He slowly and fearfully put his hand on his back and saw in disbelief that yes, a pipe had come out of his back! “Do not be afraid at all, one of your kidneys has left your body! You should know that there is a gang of organ thieves in this city and this time they have targeted you.

Emergency officers are on their way. You just do not move in any way! Now close the site (of course, come back to read the rest of the tutorial ;-)) and after 1 hour, try to tell this story to the first person next to you. You can definitely tell this story face to face. It is impossible to read this story once and not remember it for years! Now compare this story to this text: The inclusive community naturally focuses on return on investment, which can be modeled on current experience.

The pressure on the institution is that most donors seek to gain Ensuring accountability, goal setting and definite requirements for donating money come into play Believe me, I personally can not even read this text correctly and completely once, let alone understand what it says at all!

So if you want the content you produce to shake the audience as much as an 8 magnitude earthquake and make you act, you have to produce content like the first text, not dull and nerve-wracking content second! So let’s practice, practice and practice so much that we can produce content that is understood, remembered, made a lasting impact, and ultimately changes the minds and behaviors of our audience.

How do we start producing content?

Well, usually when we decide to produce content, there are two paths ahead: we do not know at all what content we want to produce, we must first go and make an idea and then come and continue the rest of the path or we know at least about what topic or idea Oh, we want to produce content, but we do not have accurate and complete information about it. Let’s move on with two examples:

Once upon a time, as a content production freelancer or a content production expert on a collection, you had to produce content for a site or online magazine, for example, which is on this site from chicken milk to human milk, and its topics are so diverse that you really do not know.

Give your audience a series of strategies for dealing with insomnia, or talk to your audience about the secrets and secrets of being happier, or give a solution for better communication with colleagues, or even cook a 5-minute pasta recipe.

Teach or a thousand other things or you have a content production order for a very, very specialized site that you have no idea what you really need to talk about and what content to produce in the blog of this site. Well, in this case, you obviously can not move forward until you come up with an idea or a range of content that you want to produce.

So here in this situation you have to start finding or ideation and find the scope and topic that you want to produce about the content. But in the second case, for example, you order content from a site that works in the field of digital lock, and the manager of that collection says that he wants a few articles about the uses and benefits of digital lock.

+So here the subject range of the content is somewhat specific to you, but maybe you really did not know at all that there is a digital lock in addition to the key locks, or maybe you know what it is, but you do not know the exact application and benefits. Or another example is that you may have read a lot of books and articles about personal branding and you have mastered the method and now you want to write an article on this topic, so here you know what you want to write about and you know what you want.

Write and you have good information, but the problem here is that you do not know if anyone or any site has ever written anything about this topic and you have a competitor or not, since many people publish content on this topic, You need to know what parts they are focusing on the most and if they are on the front page now what you need to do and and on what parts you need to focus more so that you can leave them behind and come forward and be able to come to the front page Be.

So again, obviously what you need here before you start writing and producing content is to search properly and professionally and find your competitors and analyze them. So what do all these examples show us? It shows that our first step in any kind of content production is to search between information sources.

Where and how can we look for information these days?

Obviously, we know the answer to this question. These days, the first thing that comes to our mind to find information or answer any question is Google.

Just look at the number of times you google during the day to find out that from the morning you get up you are arguing with Google until the night you want to sleep. The rest are just like you and me. And it is interesting to know that according to the statistics that I saw on Internet Live Stats, about 3.5 billion searches are done in Google every day, and I think this statistic shows well why I say that the first place we all go to these days is to find Google information.

Now, whether for a scientific research, why we have a headache now, and what we should do to treat it, whether finding a recipe for stuffed stew or buying the latest model of summer shoes, و so obviously we, as a professional content producer, are among the first The things we need to know very well is this professional search on Google that I am going to teach you as far as I know in Iranspin.

A needle in a haystack!

Now why do I say: professional search? These days, anyone who has a digital phone or a laptop can produce and publish content without spending a lot of money, and thus the amount of information available on the web has certainly increased so much that we search and find the information we need.

In this crowded, cluttered, and cluttered world of all the junk or irrelevant content that is in this warehouse, it needs skill on its own. So we are definitely on the web about anything we have questions about and need information about, but being available does not mean being available and easy to find. Just like looking for a needle in a barn, maybe not in an ocean of straw.

So let’s go back to where we have two paths at the starting point of content production. Either we have an idea and we know about what we want to produce content but we do not have the necessary information or we have no idea at all and we do not know what we want to write about. Well, obviously about the first way we have an idea but do not have the necessary information.

To get more information about the topic we want to produce content on, Google it, which I did in detail in Google about professional search on Google and said everything I knew. Of course, I would like to add one point here, when we have an idea and we know what we want to produce content about, the only way to find information is not exclusively Google, and as I emphasized, Google is one of the best ways. Get up-to-date information.

But we may want to produce content on a subject that is the best source for many books we have read about it, or a magazine or a weekly, or even word of mouth that we have from our grandparents about it. We have heard and it has been passed down from generation to generation or even our own personal experience on that subject and …

But we come to the second point, which is that we do not know at all what we should produce content about.

Here in this path, we definitely need to come up with ideas and then seek to gather information for that idea or topic.

Put this wrong mindset aside :

But before we get into the main discussion, first of all, I want you to get rid of a wrong and nonsensical way of thinking, which happens to be very deep-rooted in the minds of most content producers, especially novices, forever. because of this :

You are not going to wait for the spark of your mind and the inspiration of ideas to start producing content!

Many of us, especially at the beginning of content production, think that to start the process of content production or content writing, for example, we have to sit under a tree for days and wait and wait and wait until maybe an apple falls from the top of the mala and we Once in a while, a spark strikes our minds and the ideas continue to follow each other, and we come back with a basket full of ideas and go and sit behind our desk and start producing content and publishing our content, and then just like that.

Stop for these fascinating and unique ideas that inspire us to deposit money into our account! But I want to tell you right away that all these nonsense and misconceptions made by the lazy and lazy people in content production should be discarded right now and here because it can definitely cause you to fail.

If you want to move forward with this mindset, you may have to wait for hours, days, and months for an idea to inspire you and finally see in despair and depression that there is no news, and then think to yourself that you made it to produce content at all. You did not and you have to go for another job because that’s why I named this section idea generation, not the inspiration of an idea or something like that. Ideation-making means we create ideas ourselves and do not wait for something or anyone

What do we mean by idea generation and where are the ideas and where do they come from?

Idea-building in content production from my point of view and Iranspin :

means the process or process of creating and forming ideas and topics for content production that finally after filtering we can find the most appropriate and best idea or topic for our target audience and Make these ideas an opportunity to create value for us and our audience

The important question is where and how can we start?

The fact is that the ideas around us are full and they live peacefully with us 🙂 only sometimes we have to open our eyes more and sharpen our ears more and use our sense of touch more and summarize the inputs Let’s increase our brain and look around us more carefully so that we can find them and make our favorite idea out of them.

Now I would like to open the discussion with a few examples from my personal experience to find ideas for sites from which we ordered content production: for example, I myself recently started a content production project for a smart site. We had a building in Iranspin and I was looking for a topic for his blog articles.

One morning when I woke up I saw the curtain of my room and I thought what would happen if the curtain of my room was such that it went in and out of control or as soon as it was morning He could automatically turn off and announce the arrival of the morning, and in short, I thought of a smart curtain, and it was a spark for me to go and search and see that such curtains are now in the world and are being installed in smart buildings, and then We also wrote a very good article from the information I gathered with the cooperation of our author, which happened to be very popular on that site.

Or some time ago, I felt that I gained a few kilos of weight due to relatively low activity and sitting at a table a lot, and since my health and well-being take precedence over everything in life, I quickly thought that a diet I choose the right food for a life with low activity so that my body is less damaged by this amount of work, so I went to Google John and Kelly and came up with a ketogenic diet that was very attractive to me. Summary The first thing I did was write down the title of this diet in my album of ideas, which eventually turned into a great article about the ketogenic diet in an online health magazine that was one of Iranspin’s clients, and the content was produced by our collection.

Was And the last example I want to give is about a bad thing and getting an idea from it. One day, due to a lot of busyness and mental anxiety and a kind of distraction, I left the house key behind, and this mistake caused me to stay behind the door for a few hours after a hard day, and I became very tired and upset, and it is interesting that so much The process of generating ideas for content production I got used to, at the height of those difficult circumstances, I noticed that in my album of ideas, I would definitely write an article for another of our client sites, which was about locking, about how When the key is left behind, we can open the door and not procrastinate so much, and it’s very interesting that this article became the most visited article on that site with about a few thousand visits a week, and in short, my purpose in giving these examples was to say I During the day in the daily life that we all have, I find at least 25 to 30 ideas for content writing in the same way as I said, some of which have been successful articles so far and have happened to be very popular.

So do not think that to create an idea, you must put yourself in a special situation and space and seek to create a series of special and extraordinary ideas and waste a lot of time.

To find an idea to start a business, it may be necessary to take 6 months or 1 year, for example, and turn it up and down so much that we finally come up with a very mature and specific idea that is likely to succeed. We should have more, but we really do not have that much time at all to produce the content of the articles that we want in large numbers every day and every day of the week. So we have to think of perfectionism or imaginative thinking about creating ideas for content production, for example, we have to wait until we find an idea that is going to be viral and make money, and we have to give in to these ordinary but permanent idea-making.

It is from these ideas that the same viral and extremely attractive content may be formed on a daily basis. Danger of Death Ideas! Well, before we get in the way of starting to make instant and daily ideas, we must build a place or a repository to collect our ideas. What we at Iranspin call the idea bank is a series of content creators because they do not have the right habit of recording ideas and storing them, even though they themselves think their brains are full of ideas.

They think about what exactly they should write about and after an hour they still stare at a blank page and whatever pressure they put on their brain, they have no idea. But by building an idea bank, we learn that the most important thing we need to do is register the ideas and store them in our idea bank. And if you do it right and do not let your bank be empty, you will never run out of ideas under any circumstances.

How to build an idea bank to produce content in the way I and Iranspin

The idea bank is a reservoir and space where we pour whatever idea we have and when we need the idea, we start withdrawing from this bank. A professional content producer never lets his bank be completely empty, and for at least the next month, his content production must have an idea in this bank.

The ideas that we store in this bank can be completely disposable and we can take them out with one use of the bank, or there are some ideas that can be taken out of the bank and used and returned to the bank and stored for another purpose. . What does that mean ? For example, you have an idea that you think now is the time to use it for an Instagram post and create an attractive post with it.

But this idea has the ability to become a blog article, for example, with a little foliage. So when we remove this idea from the bank, we do not delete it at all. Instead, we leave a comment and explain that this idea has been used in social networks, but later it can also be used for blogs. When you want to save your ideas in the bank, do not think that this idea is suitable at all. Useful or not, and do not censor or delete your ideas in any way. Just enter every idea you have in the bank in full detail and leave the decision in this case to its own time.

How to build an idea bank?

In the few years that I have been doing content production, I have tested many ways to build an idea bank, and I think the best solution is for each of us to have a digital idea bank and a physical bank. And only then can we be somewhat sure that we would not lose any idea under any circumstances.

Digital Banking

Here I want to introduce two programs to build a digital bank that I have used every shower for a long time, but now I save all my ideas on one of them. You can also try both and see which one you are more comfortable with.

Learn how to use the evernote program in content production

The first app is the evernote Orent note-taking app. I do not know if you have ever worked with this program and are you familiar with its capabilities or not, but this program is one of my suggestions for all content producers because I think it is very, very useful for us. Obviously, we do not have the opportunity to go into the details of using this program here, but I will give a general explanation so that you can find a good view of it.

So the first thing is to download and install this program. (Go here to download and install evernote) After opening the program, click on the file and then click on the new notebook option.

And then you go again, click on file and new note and add a new note page, and in this way you can choose a name or number for each note and save your ideas according to different categories in your idea bank and Or create a separate note page for each project you take on

Advantages of the Evernote Orent program for Idea Bank

In my opinion, this program has many advantages for the purpose of creating our idea bank: one is that you can save your idea in different ways, for example, text, audio, video, or video recording via webcam or screenshot can be taken and Other methods. So, no matter how you create your idea, you can save it in this program, and as soon as you enter it, you do not need to select the save option every time, like many programs. If the program is closed, everything you put in your notebook or notebook will be saved.

The next advantage is that whenever you are looking for a specific idea, you can easily use the search section of this program to find your notes and ideas very quickly. do. Next to it, wherever you are, with any device that is in your hand at the same time, for example, laptop, mobile tablet, etc., you can open this program and register your idea, and you can open the program on any device you are in. And access your idea bank, so this program is one of the best programs to build an idea bank.

Learning to use the trello program

The second program that I use and now the whole bank of my ideas is this program is Terlo. You just need to download this program and register with your email and you can access it online with any device and anywhere, and it is very convenient and easy to use.

After you create your account in Terlo, you enter the boards section and then click on creat new board and create a board or page called Idea Bank, then you enter this board of ideas bank and you can create a series of lists and a series of cards such as name Your list can be project number 1 or content production project of site A and then in this list you can make various cards and, for example, name one of them, ideas for the next blog articles, Instagram posts or Comment, write your idea in text and if you have a file or screenshot of your ideas, you can insert that file or photo into your card from the attachment section.

In this way, you can save your ideas for each project in this program, as well as in specific categories or lists. Well, here are two programs that you can use as your digital idea bank and to store ideas and always have access to them, but I also have a physical idea bank that has a notebook and a A folder is like this, if one day, for example, in a book or a magazine or a photo and… or something similar that is physical, I find something interesting, I can put them in this folder or write them in my notebook.

And as far as possible, this notebook and folder is always with me, and of course you may think that these days, wherever we are, the phone next to my hand needs a physical bank, but according to my experience, I have I say be sure to make this physical bank for yourself, because finally, at times, for example, during travel or other special circumstances, we may not have access to our phone or laptop or they may be turned off, but with our physical notebook, we do not leave ideas even in those times.

Let’s get lost and write down everything we have, of course, I usually put physical ideas into my digital idea bank on weekends or sometimes on a monthly basis by taking pictures of them or writing and typing so that Everything is in one place and it is easy for me to search.

1- Write all the ideas that come to your mind full time, wherever you are {Be sure if you do not create this habit in yourself in the first days of learning to produce content, you will always have trouble finding the idea} 2- When Be mindful of writing ideas. Do not immediately start evaluating and judging whether this idea is useful at all or not, and this idea is nonsense or this is not possible or you just have to write down and leave the evaluation for the time being. You want to start using ideas to generate content.

How long can our content survive?

This is the strategic part of thinking about idea generation. That means we have to see if the idea or content we produce is really only possible for a few hours or a few days or not (I do not say for sure) to stay in the audience’s mind for a long time. Is there another person or brand right now that can produce better content on this topic or idea than us?

Rest assured that one of the best motivational factors for producing great content is the presence of many competitors in the field and the topic we want to produce about the content. The more we feel that we are in a more unrivaled subject and we are only ourselves and we definitely produce less quality content.

Just like an unrivaled roadside restaurant that knows that no matter how much junk food it gives people, it definitely has a series of customers because there are no other restaurants on this route that are hungry for travelers and they have to say the same restaurant again, but now the opposite Imagine you own a restaurant in the busiest part of the city, next to you and on the same street there are at least 10 other glamorous restaurants.

Here you will definitely do your best to provide the best, highest quality and most delicious food and services to your customers. So first of all, in creating ideas for content production, your senses should be to know your competitors and see how competitive the topic you want to enter is. Because otherwise you may spend your time and energy cultivating mediocre ideas that do not create any value for you, and on the other hand you waste your reader or audience time consuming worthless content and they are disgusted with you and your brand. do.

Rest assured for the audience, we and our brand do not matter and the only thing that matters is that…

Rest assured that neither we nor our brand nor our ideas matter to the audience and the only thing that matters to the audience is what they get after consuming our content and what rewards we give to the audience who spends the most valuable thing in their life, their time. Gives us and spends our content we considered.

The usefulness and practicality of ideas and what reaches the audience after consuming our content is definitely one of the most important parts of idea generation. So do not put yourself to work by constructing, forming and implementing ideas that do not create any value or benefit for the audience. The most important factor of a good idea is that the idea is useful for the audience and the body responds to its needs

Find the right tribe for you and become the leader of the tribe!

One of our concerns as content producers, especially at the beginning, is in which area should I produce content at all? My opinion is that this is where we should not pay too much attention to the statistics and discussions of current trends and what others are doing, and in short, we should pay attention to such external things, and incidentally we should refer to ourselves and our interests and to it more than anything. And experience has shown me that in content production, those who are more successful and become stars are producing something exactly that they are very interested in.

And whatever we are interested in, we can most likely find people who are just as interested in the subject or field that I call “fellow tribesmen.” So in order to be a successful content producer we have to look for :

  1. find our favorite subject.
  2. find our own tribesmen.
  3. produce content for our fellow tribesmen in that field.

​​​​​​​but is this always the case? What kind of content production is successful and popular? never . Do you know when a content creator gets lucky and becomes a star and becomes very popular? It produces content in a “miracle area”. what does it mean?

The miracle area in content production is where our interest is shared with the interest of our target audience or with the hot and popular topics of the day, and this is exactly where you should spend most of your time and energy, and your shish dong your senses. Focus on the method. So first of all look for content production to find this miracle area.

But what if none of the popular topics were our favorites? If you are looking for something, you will not find any tribe or group of audience with whom you have a common interest, but you want to succeed in blogging and content production, maybe you should take the risk here to tell the audience that they are wrong.

They do and they have to change their path and you have to influence them clearly so that their thoughts and minds become like yours. Of course, this is not an easy task at all, and they may leave you forever with a lot of bad luck, but maybe you will succeed in making them both your own opinion and opinion! Now you know what content is, you got the idea, but as long as you do not know for whom you want to produce content, it still means nothing. So go for the answer to this question:

Who is my audience?

Know that the best content does not start with good ideas, but with the fact that the content producer knows exactly for whom and for what purpose he creates and publishes this content or story.

The most important thing we need to know in content production is: Content production is not about seeing what our brand or ourselves want, but about seeing what part of our target audience we want to bring with us wants and expects from us.

 Why is it important to know the audience?

Well, we may think to ourselves that we are going to produce content, so we write, say or execute whatever we like, and then publish it! What can we do to take the time to get to know our audience with all this difficulty? Well, instead of this, we can write an article that is addressed to all people on the planet! What could be better than this?

In order to give ourselves the right answer to this question, let’s go with an example: Let’s start with the last question. Is it really possible for us to produce content that is attractive to all people on earth and puts them under Impress? This is so unlikely and impossible that if you are a shoe manufacturer, you can expect to be able to produce a shoe that will suit all people in the world, girls and boys, men and women, and from 2-3 year olds to Old woman and old man 99 years old!

If you think this idea is ridiculous and impossible, it is impossible to produce exactly the content for everyone and to attract everyone around us! But now let’s go to the question of whether we can produce and publish content without knowing the audience and expect it to affect and attract the audience?

Write this sentence, frame it on the wall of your room

The most important sentence that you should always repeat to yourself as a content creator and even write on a piece of paper and stick it on the wall in front of you or on your desk so that it is always in front of your eyes is: I am not the audience of the content I produce. Many of us content producers do that we produce content based on our own tastes and interests and not the audience that is supposed to consume this content. And you have to be careful that you do not fall into this trap

Let’s look at content production as a speech and see what exactly happens if we don’t know the audience: Suppose you are invited to a speech but you are not given any information about who you want to speak to. So do you think you can have a good speech in this situation? Definitely not.

Because you may have prepared a text based on your interest about the weather conditions and drought in the coming years and how to deal with it, and when you enter the hall in disbelief, you will see that your audience is 200 children between 5 and 10 years old! ! Well, really, the text of your speech, no matter how professional, can make these children sit on a chair for even a moment and attract their attention?

For these children of this age, talking about drought is more interesting and useful or Uncle Pourang’s words? !! Well, you may think now that it’s very clear that we need to know who we want to talk to, but interestingly, when we sit behind a laptop to produce content, we forget at all who we want to produce content for and when. Is supposed to consume this content.

Well, now that we understand the audience needed to produce good and attractive content, let’s learn a few important and specialized terms in content production.

What does audience mean?

First of all, let’s define the audience better than anything else in content production:

If we want to have a general definition of the audience of content production or audience, I must say that: the audience is anyone for whom the content is prepared, edited and published.

What is a persona?

We have another term called the audience persona, which we are working on a lot from now on.

Audience characters are a series of imaginary characters whose exact behavioral patterns, needs, personality traits, and goals are very, very close to our ideal audience or our target audience.

So if we want to define persona in content production, we have to say that:

Persona is a set of characteristics, needs, preferences, desires and thought and behavioral patterns of our hypothetical audience. It can even be a real person and a business, and it has to be made in such a way that in the end we think this formed persona applies to a significant number of our customers or contacts, and rightly so.

In other words, the persona tells you who your ideal audience is, how they go about their daily lives, and what challenges they face in general, and how they make decisions, and… Well, with these definitions, you may find the correct view of the audience persona. Do not, but certainly many examples can help us understand exactly what the audience persona is.

For example, suppose you want to write an article for a tourist site that talks about recreational places that are suitable for the honeymoon, so let’s create a persona: for example, 25-year-old Maryam and 28-year-old Ali decide to have a quiet beach for their honeymoon. And choose beautiful.

So which of all the beaches do you think is the best for your honeymoon? Obviously, two people who want to travel for their honeymoon have different choices with parents who want to take their 2 busy and naughty children to the beach to play. Maryam and Ali probably prefer to spend their vacation on a quiet and beautiful beach, away from any hustle and bustle.

So, in your article, you should definitely introduce those from all the beaches that are secluded, low-traffic and quiet. Obviously, after the location is chosen, they want to know how much their trip will cost for two people. Well, the honeymoon is definitely a two-person trip, not a one-person trip.

So it is better that you reduce the effort of the audience and talk about any cost you want, be sure to consider the costs for two people. So in this article you have to talk about the cost of the ticket as well as the cost of the tour or hotel for two people. In addition, obviously no two people like to spend their honeymoon in bad and rainy weather.

So it is better to talk about the weather and seasonal conditions of the beaches that you have introduced and say, for example, that if September is the honeymoon, it is better not to choose beach X or Y at all, because most days of this month this beach is rainy and cold. . Or, for example, two people who go on a honeymoon do not like to have a upset stomach at all during this trip, or suffer from allergies and food poisoning, and spend their whole day in the bathroom raising.

So somewhere in the article it is better to mention foods that are better not to eat on this trip. In this way, you were able to purposefully write an article by creating a persona from your audience and produce content that exactly meets the needs of all audiences who have characters like Maryam and Ali and want to spend their honeymoon vacation in the best part of the world. For all those who want to travel or love to travel

Well, this is from the audience and the persona. Now we know what content is, we know what we want to produce content about, we know for whom we want to produce, now we have to see for what purpose do we want to produce content at all?

What is our goal in producing content?

I do not know if you read Alice in Wonderland. Somewhere Alice asks the cat: Which way should I go? The cat says: Where do you want to go? Alice says: I do not know. The cat says: So you went wrong any way you went.

Now about content production. As long as we do not know exactly what we want to produce content for, whatever we produce, even if it is of the best quality, is a waste of time in the best of circumstances, and this content is a waste of content. For example, if your goal is to promote your product, you can not write a text that is 3,000 words long.

Even if this text is your best and most attractive text, it can not cause sales because advertising is not a place for exaggeration at all and the audience does not read this volume of text at all to want to understand what you wrote. So it is better not to produce the same thing until we know for what purpose we want to produce content.

Of course we have a goal rather than goals!

Now, when I say that in order to create content, you must have a specific goal in order to be successful, there is no reason for us to set any goal by mistake. That is, setting the wrong goal is definitely worse than not having a goal.

You need to be able to set the right goal for content production so that you can get results. I did not fall behind them, and if you say such things at all, I have no heavier goal! Or it is better not to produce any content at all, because it does not waste at least a huge amount of money. A sentence that every content creator should be listening to:

You need to be able to meet the needs, interests and interests of your audience with both the content you produce and the logical and emotional levels so that they can relate well to you and love you and your brand.

So let’s see what our goal in producing content might be :

Generate content to entertain the audience

Many people think that what does it mean to entertain the audience with the content? I’m not a clown or یا but you should know that you do not produce entertainment content for the audience that you just laugh at it for a moment or make it feel good or distract it from everyday worries and then it’s over.

Rather, the main purpose of entertainment content is to create an emotional connection with the audience. To understand this issue and this emotional connection, just look at the pages of Instagram comic influencers to see how many people have been killed and are affected by their words and the products they introduce.

So never underestimate the production of entertaining content for the audience, whether for personal content such as your site or social network page, or for the brand and business and cartoon, and even if your personality type or your brand is not such that all your content is this style. In your content calendar, consider a game contest as something for the audience.

Generate content to educate the audience

Well, if you want your audience to communicate better with you and love you, you have to be useful to them. One word is the end of the word! One way to be helpful to your audience is to teach them something. Now it could be a 5 minute fast food cooking tutorial or the way to open it when the back key is left or the hardest science and learning topics or… .

we are all either really learning or playing a role because these days it is class It has a lot. So your audience on both sides of this spectrum is looking for training anyway, either to really learn or to increase the number of training files dumped on their laptop and phone to give them a sense of learning, and in both cases He is looking for educational content and consumes it wherever he sees it with great craving.

Generate content to connect with the audience

One of the goals we can have for content production is to come and talk to our audience or have them talk to us. Well, we have probably all heard this thread over and over again that all human beings are inherently social human beings and love to interact with other human beings. This is exactly the case with even the most introverted people like myself.

As soon as I wrote and published something and I was waiting for you to come and read it and tell me your opinion here, it means that I like interaction and communication with you. So one of our goals for content production can be to connect with our people and our audience through content. What is an example of this type of content:

A behind-the-scenes video we take of ourselves or a behind-the-scenes recording of a business such as a chef making a pizza in a restaurant and…

Reviews that users and audiences on your site write below your products (now we have a type of content called user-generated content or UGC that happens to be very popular among businesses these days. So it is not necessarily that You are the producer of content only for your business, cartoon, or your site and social pages. The reviews that users write at the bottom of your page also become content.

  • Pictures and videos of your personal life as a business or site owner
  • Videos or content Thanks and appreciation from users
  • Introduce employees and team members
  • And…

Generate content for advertising purposes

Well, its name suggests what this content is all about. Its purpose is to advertise and introduce a product or service or even to announce discounts or free offers. This advertising content that I am talking about here is very broad.

For example, we call that part of advertising writing copywriting that we have so many ideas and training in Raytina and we want to have that I will not talk about here anymore. I just wanted you to know that sometimes the only purpose of our content can be advertising.

Generate content to convince the audience

Many times we only produce content just to persuade the audience to do what we say. For example, a customer of our audience may have doubts at the last moment of clicking on the buy button, why should I risk buying this at all ?! Maybe I will find it in a cheaper store, or maybe it will not help me at all and I will waste my money, and now if we come, we will predict this mental path of the audience and it will be in exactly the place where it may have doubts and trade to do something or Let’s not put a specific and purposeful content in front of the method.

This content is only intended to convince the audience. For example, in the example above, maybe it’s better to tell him now, if you stay, what decision to make, come and watch this demo video of our product, or maybe, for example, we can suggest him to use our product for a trial month, and if he likes, continue and summarize… To lead the audience in the direction we want and do what we want.

Generate content for the purpose of creating links

You may not believe it, but in my opinion, this is one of the most difficult goals of content production. Why ? Because you have to be able to make a lot of people not only happy with your content and like to introduce it to others, and that’s not easy at all, so sometimes your goal in producing content may just be in the minds of media owners. Encourage people (anyone who has a place to publish content like an Instagram page or site or…) to share your content or link to you.

Generate content to increase rankings in Google or search engines

Now, at some point, you may be aiming to produce your content: “I want to produce content through which I can rank in the word ‘so-and-so'” and this is not a bad thing at all, and this is not an easy task at all. But some people, when they aim to get a rank in Google, mistakenly think that their job is easy and they produce a content full of keywords and throw it in front of Google and that’s it!

If these days this mindset is nothing more than an illusion and very soon a large handful of them will be written by Google. Incidentally, these days, not only is producing content aiming at Google rankings not at all easy, it is also very, very difficult. Because you have to keep both the audience and Google satisfied, and although Google in its new algorithms tries its best to bring its demands very close to the demands of the audience, but still in some places their desires may be different.

And this balance of content between Google Friendship and Audience Friendship is not always easy. And in order to get a rank, in addition to your view of Google and your audience, you should also have a look at your competitors to see what is going on in that particular keyword, what position they are in, and what content to produce that is a head and neck. Above them, produce more up-to-date content so that you can reach a position.

Content production to attract the attention of social media audiences

Many people make the same mistake as I do in Raitina, who embellishes the same content of the site and puts it on social networks and expects to get results. If I understand now, this is a mistake and we will not get the result we want because we have to focus on one goal for the content. And we need to design and produce content specifically for social media users precisely for the purpose of social media.

 Focus on one goal for each content, not more

One of our mistakes as content producers is that we say, well, let’s create content that ranks well on Google, teaches something to the audience, and is something that others are attracted to and link to. Now, let’s take a look at it and put it in secret on every page we have on social networks. But they do not know that this content that is produced is garbage and has no value and they do not get anything, they do not rank, they do not satisfy the audience, no one links to that content and no one buys more for this content on social networks. It does not crush the leeks.)

Apply the parking brake!

What is all this content about? I saw that some people understand content marketing in such a way that they should produce as much content as they can and put it on their site. So in the middle of every day, they turn the page black, they turn the page black, they turn the page black, and what?

Nothing just costs a fortune to produce content, and nothing curses anything and nothing, and these nonsense consultations say that content is the key to business success, and that content companies only think about creating work for Themselves and printing people’s money and… . If all they have to do is put the handbrake on the production of their content instead of saying bad things to anyone and everything related to the content. What’s so significant about a goat’s head?”

Let’s believe and understand that the goal of content should be to create and maintain a relationship and interaction with the customer and the audience, not eye to eye with competitors in order to publish more content in the week and… be sure if we sit for even a month Produce good, quality, and targeted content, and publish only one content per month. The answer we get is much, much better than publishing 3 non-specific and purposeless content every day.

Now that we know what content is and we have a content idea, and we know for what purpose and for whom we want to produce content, we can much more easily determine how and in what form we want to produce content

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