Textual content evolution
The digital world is moving towards content production and content marketing so you must understand What is textual content production. So webmasters have to spend a lot of time generating content for their business. Currently, websites and applications use text, video, graphic, audio and other content to attract the audience according to their needs. In this article, we will introduce you to producing textual content.
When launching a website for your business, you should not expect too many visitors if there is no content on your site. Also, if the content you produce is not engaging, you repel the audience instead of drawing them to your business.
You may even have thought of producing similar content produced by a competitor and attracting a large audience. Even if the audience does not notice that it is a copy, they feel that your business will not innovate for them.
Therefore, the content that we produce must be completely in accordance with the needs and desires of the audience and in a unique way.
In previous articles we have explained about the production of graphic content. In this article, we are going to explain about producing textual content. But wait for our next articles on other content production.
Surely you know what content is. But in the following, we will briefly explain the content. Everything you see around you is content. Millions of years ago, people who lived in caves painted various shapes on cave walls to convey concepts to others. These forms, in turn, are considered content because they convey a message and interact with others. Going a little further, the texts published in the first newspaper can also be called content. At the moment, the text on the cover of the biscuit, the water and electricity bill, the receipt we receive from the restaurant, and even the gestures that deaf people use to convey concepts can be considered as content.
In general, content is something that conveys a message to others and is easily understood by the other party.
What is textual content production?
Production literally means to create, create and give birth. Therefore, the term content production means a valuable, quality and unique content that is created for its target audience. To produce unique content, a general analysis can be made of what the audience needs and concerns and how all the questions they have in mind can be addressed by producing the right content. The more and better you respond to the needs of your audience, the more audience you can attract to your business.
Many business executives are now moving to content production. But there is always the question in their minds what is the difference between content collection and content production. Gathering content means collecting multiple articles from multiple sites or books and modifying them in part, but producing content means that an author produces content based on skill, experience, creativity, and innovation.
Gathering content in the short term may be beneficial to a business manager in terms of cost and time, but in the long run it will hurt them. Why?
In a market with a lot of information, if the content you produce is not innovative and attractive, not only will you repel the audience, but you will also receive negative reviews from search engines. You may be wondering what this has to do with search engines, or search engines are just a robot and can not tell the difference between generated content and copied or edited content.
But this is not the case. Google Panda algorithm is so smart that it easily recognizes unique content. This algorithm considers many parameters to detect that the content is duplicate. One of these is how much users are interested in the content you have produced. This algorithm easily recognizes how valuable your content is to your audience. Therefore, you should make the content user-friendly and, as far as possible, solve the questions that are in the minds of the audience.
To answer these questions, you can use the production of video content, audio text, graphics, etc. Whichever model you use should be the answer to your audience’s question.
So far, we hope you have fully understood the content production, but in the following we want to talk about textual content production and its advantages and disadvantages.
Generate textual content
Text means combining words and creating a message and conveying it to the target audience. Producing textual content means writing about a specific topic. But the textual content that is produced for businesses should be aimed at attracting an audience and promoting the growth and development of your business.
You might tell yourself that people are not interested in reading text at the moment and are more interested in graphic or video content. This is true, but most expert audiences are interested in reading textual content. However, they do not accept any textual content. Texts are attractive to these people who have fully explained a topic and cover all aspects of it, and finally people will not go to other websites after reading that text and all your problems will be answered on your site.
The production of textual content can be contracted into several categories, including the following:
- General textual content
- Specialized textual content
- The text of social networks
- Promotional text
- Product writing
If we look at it from the perspective of search engines, search engines, including Google, still value textual content.
So before generating textual content, you need to implement a strategy, by first searching for keywords or phrases. You can do this using tools available on the Internet, such as Google Keyword Planner, google suggestion, and also using related word tools such as Kwfinder, lsiGraph, .. You can find all the related words and then start Write content.
If you use these tools properly, you will find out what your audience is looking for on the Internet, and you will start writing accordingly. Hence this model is called search engine optimized content production.
Another point is that translating a text should not be considered as content production. As we have said, search engine algorithms are much smarter than ever and can easily tell if content is translated or copied based on the structure of a content and the words used in it.
So be very careful in producing your textual content so that it is not considered a copy by Google.
- Advantages of producing textual content
- Selected as a reference site
- High audience attraction
- Attract potential customers
- Improve site ranking in search engines
- High sharing on other social networks
- Increase branding
- Business growth and development
- Disadvantages of producing textual content
- As mentioned above about the advantages of producing textual content, here are some of its disadvantages:
- It has a high cost.
- It takes a lot of time.
- There is little expertise in specialized fields.
- There is very little content production expert who is also active in the field of SEO.
- If it is not written according to the needs of the audience, it will cause the loss of many audiences.
- Why choose a password web?
- Webmasters analyze your business in the marketplace before content production begins, and then start writing.
- Has expertise in producing optimized content.
- Jobs are delivered on time.
- Has a team of content production experts in most areas of work.
- The work is done in groups, so it is of high quality.
- Why start producing content right now?
- Competitors are adding content to their blogs every day.
- Google’s algorithms attach great importance to unique content.
- You will attract a large audience.
- You will turn the audience into a customer and the customer into a loyal customer.