The overall design of the site has a direct impact on visitors’ decision to stay or leave the site. Web design includes such things as:
- font style
- the selection of graphics and images
However, after the visitor is attracted by the site design, the quality of the content on the site will also have a significant impact on the visitor’s longevity on the site as well as the visitor’s return in the future. For this reason, with the exception of the initial site design, no more important parameter than the texts is effective in the quality and efficiency of the site. Make sure the content on the site is useful enough to take an important step in structuring your site. This article tries to explain the process of writing texts that are often written by the best website writers.
The main factor in improving SEO is writing quality content. Producing quality content can dramatically increase a site’s ranking. That’s why webmasters have turned to producing compelling and unique content, devoting one of their sections to it, and doing their best to attract experienced and professional bloggers. Hire in this field.
Basic principles of content production
Most readers know that good quality grammar is used in quality text and spelling mistakes are minimized. It is also clear that writing on the website should be concise and useful. It is better that the texts we use on the site do not have passive content and use headings that are in line with the visitors’ searches. Of course, these are clear principles, and the fundamental question is how to create great content from scratch?
Five basic steps in writing site content
When trying to write great text for a website, it is important to remember that all the text written on the web includes five specific and confidential steps. Remember that these steps must be done effectively and efficiently. These steps include:
Step 1: Create an outline
The most important principle in the design process, whether graphic or textual design, is to have a clear and general design. In the writing process, the planning stage involves paying attention to the key points mentioned in the content production team. To achieve this plan, you can participate in a meeting that is organized as a brainstorming session to produce the main project plan and extract the outline of the site text in parallel. Common questions that are answered at this stage include deciding on the content, determining the main audience, and the same timeline for the group’s progress.
This step also calculates the time required for each part of the project, including articles. For example, the text of a home page may be written in a short paragraph, short sentences, or even just a key point. Secondary pages will probably be somewhat longer and more accurate. Note that all of this must be pre-planned.
In the content production process, there must be complete coordination between the designers and authors of the site. This is especially important in the production of home page content because the home page is the page that will have the greatest impact on visitor engagement.
Step 2: Write a summary
When a project is properly planned, a summary can be prepared and completed. A summary is a list of key points that are created in each section or page of the site. Mentioning the basics here will certainly be appropriate, as the goal at this stage is to arrive at a general summary of the text. For longer translations or individual articles, the summary should consist of an introduction, a main body, and a conclusion. This is a basic structure for summarizing, but the use of this structure is often forgotten and it is surprising why many sites do not follow this formula.
Step 3: Write an awesome draft
It is an attractive draft in which the important and key sentences of the content are put together. The most important thing about a final draft is that the draft text should be concise, useful, and engaging, and usually very high in terms of content quality. If several people are writing drafts, it is best to make one person responsible for collecting all the drafts. In addition to the task of turning drafts into coherent drafts, this person can make sure that nothing is left out by comparing the drafts with the synopsis.
Step 4: Review the draft
To write a good draft, it is better to try many times and not just one draft. The draft text should be revised as long as it meets the quality desired by the site owner. In fact, even the Pulitzer Prize winners are reviewing their work. Any written text, even the one you are currently reading, needs to be revised to ensure that it is complete and contains the desired content.
Reviewing the text includes reviewing the appropriate content, verifying spelling and grammar, reviewing the writing style and, if necessary, reviewing references. There are several tricks to reviewing the text. For example, reading back text is an effective way to find spelling mistakes. Another way is to read the text aloud. By reading the text aloud, the reader can often identify and correct inappropriate parts. The third trick is to review the text a few hours or even a day later. Often reviewing the text after the right time allows the reader to find mistakes more easily.
If you decide to delete any part of the text, especially large sections, it is recommended that you save this information in a separate file. No one knows if a deleted piece of text might be useful for future projects.
Step 5: Modify the general text and final review
Finally, the written text reaches the final revision stage. Here all the details such as the accuracy of the text, formatting and appearance of the site are reviewed for the last time. This section is done by the editor and does not necessarily have to be the same person who did the drafting step. In fact, it is often better to be the editor of a particular person to look at the text differently and with a new look. Also, the final text review can be left to several people.
A regular process is essential to the final review of successful text on a large and specialized site. Having this process allows the project manager to make decisions about the progress of the project and to accurately measure the end result of the team performance. If each step of the writing process is completely correct, the final product of the site will be of high quality and will achieve the desired result in a relatively short time.
How to produce good quality content?
Ideation for content production
The first step to producing good content is an idea. The topic of the website articles should be identified first and then the idea should be based on it.
Make a list of important keywords
The technical purpose of creating content is to use website keywords within the content. Content should be written about the keywords of the site. SEO tools can be used to find commonly used keywords that are also searched by users.
Use attractive and user-friendly title
Content title is a very important factor in increasing site traffic and reading the article. Ordinary and repetitive titles attract fewer audiences. It is best to use keywords or important phrases in the content title wisely.
Check the content of competitors’ websites
Before producing content, it is better to check the competitors’ websites and identify interesting topics.
Consider the user needs in content production
The main audience of the site content is the users. As a result, content must be produced that meets their needs, interests, daily issues, and so on. Users spend hours searching the Internet for what they need. If the content that is produced can meet their needs, your website will become a credible resource for them.
Observe writing tips in content production
Proper use of punctuation such as commas, commas, periods, etc. is very important in content production. Improper use of these symbols can lead the reader astray and the reader of the content will not understand the main purpose of the author.
Follow the principles of SEO in content
Once content is written, it should be based on SEO principles. That is, check the keywords and their derivatives in the text. Check the density of keywords in the main content and title. Examine the number of words and the number of heading tags and text paragraphs. Title and description meta tags should be cleverly written, relevant to the main topic, and contain keywords. The internal linking process must also be done within the content. It is better to use at least three internal links.
Write long content
Google‘s standard, popular content is between 2,000 and 3,000 words. The minimum number of words in a content is better than 500 words. Content less than 300 words is not pleasing to Google and the site may be penalized.
Important points in content production :
- Lack of copying and having credible sources to create content
- Ensuring the optimal use of targeted keywords in the text
- Share content through multiple channels at regular intervals
- Measuring results and setting strategies
- Monitor content production and respond to user feedback on content
- Proper content management
- Pay attention to the quality of the content, not its quantity